In light of that, we’re going to cut through the noise by directly comparing two of the more popular video editing tools Animoto and Magisto. This is just one of the reasons why so many video editing platforms have popped up on the market. This is especially true of those with little (or no) video editing experience. Impressive, right?īut despite consumer popularity, video marketing is something that’s still (in our opinion) underutilized.įor a lot of marketers, the thought of shooting and editing a video clip or compiling images together is somewhat intimidating. In fact, 93% of businesses say they’ve managed to land a new customer through the power of video. Well, video clips empower entrepreneurs to communicate a strong message in a short amount of time, sometimes within seconds.

So, what does this mean for online marketers?

Over half a billion (yes, you heard correctly) watch videos on Facebook every single day!.85% of Americans who use the internet watch videos online.82% of Twitter users consume video content on Twitter.This is hardly surprising when you consider the stats they really do speak for themselves: It doesn’t matter whether it’s a snippet of the latest Netflix release or a funny cat video there are tons of clips out there! You can’t move on social media for video content (animated vidoes or live action), and for a good reason - as consumers, we can’t get enough of it.

Video editor magisto